Product/Brand Development: Phase I

Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course. 

For the first phase of development:  Brand is about a natural cereal, breakfast bars, low sugar kids cereal as our big sellers.



  • Create a brand management strategy for the brand and its products.
    • How should the product be promoted/marketed?
    • Develop a social media strategy.
    • Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.


Create  a -4-slide PowerPoint® presentation to present your brand or product.


Include speaker notes to add more detail and explanation to each slide.