Scenario: The Marketing Research Plan


You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.




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In this scenario, you will be responsible for the following:



In addition you will be conducting the following tasks:


  • Illustrate the research process
  • Use secondary data sources
  • Develop a primary data plan
  • Predict market potential and forecasting


See Rubric below for Assignment details.